Providing exceptional media solutions to enable our customers meet their business goals.

What We Do

what-we-doAs a full-service advertising, marketing and communications service provider, we believe that our proposition is truly unique.

Always putting the consumer at the forefront of our thinking we advocate a process which takes us from identifying consumer needs, to building a brand proposition that delivers against those needs, to developing communication which will create desire to purchase and completing the chain by ensuring that the product is visible on the shelf at the right price for both the consumer and client.

Ideally all organizations should go through the whole process from end-to-end, however we acknowledge that not everyone wishes to operate in this fashion.  As a result we are flexible in our approach and can work in a single cell or multiple cells within the model. We believe that through our experience we can add value at any level of the chain.

We conceptualize, design & provide media planning and buying services to local and international clients across Africa. Over the years, we have established a solid working relationship with the finest and most influential local and international publications and media firms around Africa and the world.

We take our clients beyond the traditional media boundaries of planning and investment, and deeper into creativity, marketing and technology.

We are hyper-focused and therefore we get your message to the right audience, at the right time, in the right place. Adafric Communications Ltd strives to deliver the greatest ROI for money spent.

We understand all media plans are unique. Some audiences may be best reached through traditional media (radio, magazine). Others respond to targeted social or digital display adverts. Our greatest strength is the flexibility to build “à la carte” media plans that fit your individual business goals.

Some of the countries that are within our network include;

Uganda

Tanzania

Malawi

Zambia

South Africa

Djibouti

Zimbabwe

Rwanda

Cameroon

Ethiopia

Sudan

Ghana

Eritrea

Burundi

Madagascar

Angola

Algeria

Nigeria

Egypt

UAE

Kenya

Botswana

We are a powerhouse that delivers next level creativity, quality and exceptional projects; and have been doing this successfully for small, medium and large corporate companies. We boast a myriad of well-known brands that trust us with their projects.

Our graphic designs are originated and created specifically for your business in the style that matches your identity and business branding objectives. We use our knowledge, creativity and graphic design experience to generate layouts, designs and illustrations that demonstrate your company’s uniqueness and effectively communicate your message to your target market.

We articulate design concepts in line with our clients’ needs, advertising, branding and promotional strategies. Carry out viable ground research to ascertain the appropriate sites that will attract huge traffics/leads, familiarizing ourselves with the laid down legal, cultural, religious and regulatory requirements before generating commercials and or disseminating the materials.

Adafric Communications Ltd publishes Magazines, Annual Reports, Marketing Materials, Newsletters, Journals and Annual Business Directories in both print and electronic media.

In the production of some the publications, we offer sales and marketing support through sale of advertising space, copy writing, design, editing, pre-press and print. This enables our clients to launch sustainable self-financing publications. We also encourage electronic media and recycled print to conserve the environment and to promote a greener, cleaner economy.

We recognize the influence and importance of social media and of bringing clients to their online audience. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. To ensure unique and state-of-the-art marketing solutions, we ensure that clients fully enjoy the following benefits:

  • Cost-effective marketing strategy
  • Increased web site traffic and leads
  • Establishment of closer relationships with target markets
  • Brand enhancement

To effectively deliver these marketing solutions, we would include the following innovative strategies such as Web Site Design and Maintenance, Web Site Content Writing, Search Engine Optimization (SEO), Social Media Marketing (SMM) and E-mail Marketing, Content Management System ( CMS), Domain Registration and Hosting.

Our approach involves creating clear and consistent content which includes branded communication materials, creative writings, pictures and videos, quizzes and contests, memorable hash tags, occasional off-topic content and being part of relevant trending topics.

Some of the online platforms we would recommend include Facebook, Twitter Google+, LinkedIn, YouTube and Instagram.

We also provide customized business solutions that simplifies the way you manage your business. Some of the products we have are: a members management portal, a students management portal, a hospital management portal and a clients management portal. Get in touch with us for a demo and a free trial.

Your brand is the most valuable asset which needs to be crafted to ensure it properly represents your business/ corporate image. Corporate stationery, Advertising messages, Logos and Taglines are very vital. Our team shall spend time and creative energy to ensure they create well designed stationery that makes the right impression on your audience. We help you understand how branding works and how to develop key branding initiatives that differentiate your business from your competitors.

We offer a wide range of branded promotional items in different categories, whether as corporate gifts, print promotional items, or branded corporate gifts and other printing campaigns and giveaways. Our quality print work guarantees that your marketing message will appear on everyday promotional items in an impressive way that will attract your target market. Used well, branded promotional items will assist in building your brand and give you a strong presence in the market place.

Examples include T-shirts, polo shirt, caps, aprons, fleece jackets

Branded Giveaways

Examples include key rings, mugs, calendars, pens, bags, USB, mouse mats, umbrellas and wall clocks.

Executive

Examples include pen-sets, games, diaries, uniform.

Sport

Examples include golf towels, golf balls, badges, water bottles.

Over time, we have built an excellent reputation for our effective research, strategic thinking, and creative breakthroughs. We adapt contemporary approaches and cutting-edge technologies to develop ingenious tactics and PR strategies that best convey the values and messages of companies to their target audiences. Furthermore, we take pride in advancing PR services that meet clients’ expectations, time, budget, and business goals. Our collaborative team of experienced, practical, and creative professionals is committed to helping each client build a strong reputation and brand identity that effectively influences and impacts their respective markets.

We have developed a unique and friendly customized PR product to help small businesses grow through strategic positioning that result to visibility and growth for them.

Through the team’s strong rapport with the media, as well as its effective and distinctive interpretation of client’s business goals, the company has been responsible in promoting and enhancing overall branding image through the implementation of effective and innovative PR strategies such as:

  • Planning and arrangement of press conferences
  • Professional handling, arrangement, and scheduling of interviews and features with relevant media
  • Writing, publication, and dissemination of press releases, media coverage, information notes, and product development

Our team comprises of the most talented public relations and marketing experts. It guarantees that each member of the team has a wide array of creative and professional marketing experience. Each staff is driven by the same goal of offering strategic communications planning and building a strong reputation and branding for clients.

We are continuously dedicated to providing quality, creative, and innovative PR solutions and to help clients achieve various business objectives.

Over time, we have built an excellent reputation for our effective research, strategic thinking, and creative breakthroughs. We adapt contemporary approaches and cutting-edge technologies to develop ingenious tactics and PR strategies that best convey the values and messages of companies to their target audiences. Furthermore, we take pride in advancing PR services that meet clients’ expectations, time, budget, and business goals. Our collaborative team of experienced, practical, and creative professionals is committed to helping each client build a strong reputation

This involves; Merchandising, Promotions, Below the line activities, Product Activations, Trade Marketing, Direct Sales Services, Wall Branding & Indoor Advertising

It is done in strategic places for maximum viewership such as busy highways roadsides market places. It’s a cheap way of advertising with a wide viewership.